MKT - Marketing

MKT 127 - Introduction to Retailing Units: 3

Explore the fast-paced world of retailing and discover how businesses connect products with customers. Gain practical skills in retail management, merchandising, pricing, and customer service while learning what drives profit and customer loyalty. Examine how consumer behavior shapes retail strategies, compare store formats and channels, and practice decision-making that improves the customer experience. By the end of the course, you will understand the key elements of successful retail operations and be prepared to apply those concepts to real-world retail settings.

Term Offered: Spring

MKT 210 - Marketing Principles Units: 3

Examine the core principles that make marketing one of the most dynamic forces in business. Learn how to identify customer needs, segment and target markets, and design strategies that create value and capture value in return through product, price, place, and promotion. Explore real-world examples of successful and unsuccessful marketing strategies, and gain hands-on practice analyzing brands, designing campaigns, and recommending improvements. By the end of the course, you will understand how marketing drives customer relationships, business growth, and global impact, preparing you to think like a marketing professional.

Enrollment Requirements: Prerequisite: ENG 101, ENG 113, BUS 108, BUS 111, or equivalent.

Term Offered: Spring and Fall